TRAFFIC SIGNS CONSPICUITY IN URBAN ENVIRONMENT: A CASE OF LONDON

The conspicuity of traf ic signs is crucial, as their purpose to give drivers with direction and information. ef ectiveness iciency a sign determined by its visibility, legibility, veracity information for observers. This study recruited primarily postgraduate students participants. assessment was conducted part controlled experiment. Method used in this research indoor experiment using visual search task which random order daytime nighttime scenes are given within 200 milliseconds. Subjects were instructed identify any visible at the scene. Four variables, including size/distance signs, complexity background, luminance contrast, color dif erence, utilized. results reveal that size influences conspicuity. Sign likewise af ected however it may have greater ect night. also show impact erence between daylight conditions minimal. In much portion parameter's value based on evaluation, findings do not appear reached statistically significant level, additional methodological refinement required.
 Keyword: conspicuity, sign, complexity, urban